Notes from the showroom floor
Short reads on how showroom promotions actually run in Thailand — from floor maps to trade tours that book specifications.
Showroom Promotions Need a Floor Map, Not Just a Poster
A banner at the entrance is not a promotion plan. Guests need a path from welcome to demo to order desk.
Timing Dealer Launch Weekends Around Bangkok Traffic
Invitation timing and session blocks matter as much as product news when guests cross the city to visit a showroom.
Keeping Branch Showrooms Aligned Between Campaign Peaks
Seasonal promotions create spikes. Merchandising systems keep every branch presentable in the quiet months.
Trade Tours That Book Specifications, Not Souvenirs
Architects and distributors leave with specs when the tour has a job at every stop — not a goody bag at the exit.