Week −4
Floor brief & offer lock
Confirm hero SKUs, promo rules, and visitor targets. Draft the floor map and demo station list before any print is ordered.
Showroom promotion calendar
How we sequence a showroom campaign from first floor brief to order follow-up — the custom path behind every Runtime Linkcore promotion plan.
Week −3
Invitations & partner outreach
Send dealer and trade invitations with timed session slots. Brief hosts on audience-specific talking points.
Week −1
Merchandising set & staff briefing
Install POS, reset samples, and run a live playbook briefing so every shift tells the same promotion story.
Promo days
Live floor execution
Demo rotations, order desks, and photo proof standards run on the calendar. Guests leave with a booking or a dated follow-up.
Week +1
Close & next listing cycle
Capture booked volume, compliance photos, and partner feedback. Feed the next seasonal set or dealer launch — not a generic report.