Trade Tours That Book Specifications, Not Souvenirs
Architects and distributors leave with specs when the tour has a job at every stop — not a goody bag at the exit.
Trade partner visits often end with compliments and no next step. The tour felt generous; the specification stayed with a competitor who sent a clear leave-behind.
Structure the route by audience: distributors need MOQ and margin stories; architects need finish samples and lead times. End at a quiet table with a dated follow-up, not the gift counter.
Our trade partner showroom tours treat hospitality as support for the capture moment — never as the main event.